Who We Are

Sarai Afrique Limited is a dynamic Kenyan company based in Nairobi, with a diverse portfolio that spans retail fashion, manufacturing, and the distribution of occupational health and safety products, including Personal Protective Equipment (PPEs). Through our Sarai Afrique Fashion House, located in Lavington Mall, Nairobi, we bring a blend of contemporary fashion and traditional Kenyan influences to the retail market, creating unique and stylish apparel that resonates with a wide audience.

Our Journey: Fashion, Innovation and Excellence

Our journey has been one of resilience, innovation, and growth. We are proud to announce that Sarai Afrique Limited recently won the Silver Award at the Kenya E-commerce Awards, a recognition that highlights our commitment to excellence in the E-commerce space. This award is a testament to the dedication of our team, the trust of our partners, and the loyalty of our customers. Our story is one of learning and adaptation. In 2018, our participation in the UNCTAD-Alibaba E-founders Fellowship Program was a pivotal moment, where we had the opportunity to learn from industry giants. These insights have been instrumental in shaping our approach to eCommerce, allowing us to navigate the competitive landscape with confidence and foresight.

Adapting and Thriving

The COVID-19 pandemic presented us with unprecedented challenges, but it also spurred us to take bold steps forward. At the height of the pandemic, we expanded into apparel manufacturing, launching our Safe Apparels line, located on Kirichwa Rd Kilimani, Nairobi. This move not only strengthened our business but also allowed us to make a significant impact by providing high-quality, locally-produced PPEs and safety wear. Additionally, we introduced our fashion line, SA Crush , which offers stylish and locally-made fashion wear, further broadening our product range and reinforcing our commitment to excellence. As a proudly Kenyan company, with our operations centered in Nairobi, we are committed to contributing to the growth of our local economy and uplifting our communities. Our success is a shared one, and we are grateful to everyone who has been part of our journey. Together, we look forward to a future where Kenyan eCommerce continues to thrive and make its mark on the global stage. Here’s to the future of Kenyan fashion and safety—here’s to Sarai Afrique!

Safe Apparels

At Safe Apparels, we take pride in offering a curated collection of finely crafted products. Explore some of our best-selling items, each carefully stitched with attention to detail and quality.
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